Wednesday, 4 January 2017

Blogging | The Realities of Blogging...


Over the past 5 years or so, blogging has really taken heed. With the likes of Zoella and The Blonde Salad managing to carve a successful niche and career, it now seems like everyone wants to be a blogger.

When I started Teacups & Buttondrops in 2010, blogging was something at the time that was done mainly for fun and for a creative outlet: there were no massive bloggers, no blogger campaigns and the media....well they weren't really interested in bloggers. It was simply people posting items they had bought, thoughts, wishlists and anything that they felt they wanted to post. A completely different universe.

The surge of bloggers in the past few years has led to saturation within the community which means as a blogger it is even harder to rise above the crowd to make your voice heard. This means that we are now consistently creating, consistently thinking (2am blog post thoughts anyone?) and consistently pushing ourselves further than ever in order to succeed.

To an outsider who is not a blogger, it may appear that all we do is write posts and attend cocktail events. To be honest,this could not be any further away from the truth. As a blogger, we have to manage many different positions which a magazine such as Elle or Vogue would have teams of people to do. We have to be the Editor, the Photographer, the Writer, the Researcher, the Data Analyst and the Social Media Manager. It is by no means easy and we are constantly learning.

In addition to managing a number of different hats, a lot of bloggers, like myself, also have to maintain a full-time job while blogging as,unless we are earning a substantial amount from blogging, bills still have to be paid. This in itself is a huge balancing act. Personally for me, I find this whole balance thing really difficult: I work full-time, I go to the gym 6 days a week and I post 4 times a week. Yes, I am exhausted as I flit from one to another and there has been times that I have almost burnt myself out doing this but aside from spending time with friends and family, these are the things that make me happy (going to the gym & blogging that is) and I wouldn't change it for the world.

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