Monday, 29 June 2015

Discovering: Boux Avenue press launch...

Boux Avenue Aberdeen

Every once in a while, a lady needs to treat herself to some nice lingerie. Besides the usual lingerie suspects, Aberdeen did not really have a specialised shop for lingerie...until now!

Boux Avenue is owned by Dragon Den's star Theo Paphitus. With the focus on providing both luxurious and affordable lingerie and swimwear all within a 'boudoir-inspired' environment, it is no surprise that Boux Avenue has fast become one of the must-have places to shop for lingerie.


                                           Boux Avenue Aberdeen store launch


                             Boux Avenue Aberdeen store launch

                                         Boux Avenue Aberdeen store launch
The Aberdeen store located in Union Square is stunning: everything is set out beautifully so shopping at Boux Avenue is stress-free. I particularly loved the see-through drawers where you can see if your size is in stock as I genuinely hate having to rake through the rail to find my size and things end up either falling off or getting tangled (I also hated this when I worked in retail). In addition, I thought the displays were beautiful and really emphasised the philosophy of Boux Avenue.

                                           Boux Avenue Aberdeen Fitting Rooms

                                           Boux Avenue Aberdeen fitting rooms

Finally, in addition to being well thought-out, Boux Avenue also has the best fitting rooms that I have ever laid eyes on.Keeping with the luxurious feel, the fitting rooms show the same luxury as the rest of the shop but with the additional bonus of having 3 different mood light settings as well as a handy call button. Perfect when you want to get everything just right.

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