Thursday, 10 January 2013

Primark SS13

Primark SS13 campaign

Primark is undoubtedly, one of the High Street heroes. Fast fashion at a low price. Why pay so much for one item, when you can get 4 for the same price in Primark? It is perfect for when you want to experiment with your wardrobe.

Generally,I get excited by the turn of the fashion calendar. A fresh season means new items and palettes to be inspired by. I would say I am definitely more of a Spring/Summer girl as I like to be able to show off my outfit as opposed to hiding under a thick coat and a woolly hat (got to love the unpredictability of British weather).

Primark SS13 campaign

Primark's SS13 campaign brings an air of femininity to the table. There are pastel shades combined with faded denim; bold prints teamed with classic pieces and generally a lot of stripes. After what seems like an age of being tempted by dark, moody colours, it is refreshing to be able to swing over to the other side of the   colour palette and show our feminine side.

What do you think of Primark's SS13 campaign?